GPO, the new undisputed reference in sports optics!

The company GPO was founded in 2015 by former executives and specialists from the optics industry with the aim of offering nature-loving customers high-quality optics with a significant increase in features at an extremely fair price-performance ratio. This is made possible by particularly lean as well as flexible and efficient corporate structures and processes.The main business segments are hunting, nature observation, golf, law enforcement as well as OEM. GPO products are already represented in over 40 countries, mostly under the GPO brand, but also often under the brands of OEM partners.  The group headquarter is located in Germany in the south of Munich (Inning a. Ammersee). All central functions such as research & development, product management, engineering & design, quality management, marketing & sales, administration and logistics are also located here.With some of the most beautifully designed, high-quality and high-performance products on the market, we invite our customers to discover GPO and experience their passion for nature in a new way. Following our motto: „Enjoy your Passion“.


VISION

At GPO, we embrace the trend back to nature and strive to be the world‘s first choice for high-quality outdoor optics, providing our customers and partners with the best possible nature experience at a fair price-performance ratio.

MISSION

GPO combines over 100 years of industrial and outdoor experience and stands for the highest quality standards „Designed & Engineered in Germany“ as well as long-term and trusting partnerships at eye level.  We know all the requirements and needs of our partners and customers and respond to them in the best possible way.In our design, development and quality center outside Munich, we react quickly and flexibly to product trends, constantly set new standards and keep costs low through lean and efficient structures/processes. 

Quality Approach

Each new product starts at the headquarters in Germany with the specification, the development including the optical design as well as the construction. Key components such as the fiber reticle or the electronics are developed and manufactured entirely in Germany. Software and menu navigation (e.g. Rangeguide, Rangetracker) are also specified and programmed here, taking into consideration the aspects of intuitive user guidance. GPO emphasizes a high-quality, modern and ergonomic design as well as selected materials (e.g. engraved titan coloured decorative rings or control elements, rubber-armoured eyecups made of aluminium or the magnesium bridges of the binoculars with soft-touch coating). Important tools, such as those for magnesium die-casting or rubber injection molding, are developed and owned by GPO.Therefore, all GPO products run under the label „Designed & Engineered in Germany“ and have a 10-year warranty.The final assembly is done in our international manufacturing network under GPO quality philosophy and standards. From there, all products are returned to the headquarters in Germany, where they undergo a 100% final quality control and are packed and shipped with the extensive accessories and documentation. In doing so, GPO always acts in a sustainable, resource-saving and environmentally-oriented manner.

BINOCULARS

GPO offers binoculars designed and tested to meet the needs of users from all over the world. Our PASSION™ HD premium binoculars repre-sent the pinnacle of design, function and perfor-mance, offering outstanding light-transmission, edge-to-edge sharpness, close focus and brilliant color reproduction.The bodies of the PASSION™ HD are made of pure magnesium, they feature an innovative micro bridge with integrated tripod thread and rotating eyecups made of aluminum, offering ma-ximum durability at minimum weight. To top off the premium features, we‘ve included integrated locking-diopter correction with the central focus wheel, making these binoculars one of the finest and most capable in their class. Available in 4 modern colors, the PASSION™ ED series is the perfect entry into the world of high-quality observing optics at an unbeatab-le value. Thanks to ED lenses with multi-layer coatings, the binoculars offer wide fields of view, high marginal sharpness and transmission values as well as an extreme close focus. You will hardly find comparable binoculars that are lighter and more compact.

PASSION™ EDPASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The sleek and ergonomic design has been combined with the use of high quality materials. The entire housing is made of pure magnesium. Thanks to ED lenses, multi-layer coatings and adapted optics, they offer a wide field of view, high edge-to-edge sharpness and transmission values as well as a shortened close focus. Their robustness and optical performance make them unique performers in their class.  

PASSION™ HDPASSION™ HD binoculars represent the absolute premium class from GPO. HD optical design combined with state-of-the-art multi-layer coatings creates optical excellence in transmission, field of view, edge-to-edge shar-pness, close focus and color reproduction. Thanks to our hydrophobic coating PASSIONdrop™ all optics are dirt and water repellent. The innovative microbridge offers a high quality and very ergonomic design and comes with an integrated tripod screw thread. Magnesium housing, coated magnesium bridge and the fully machined aluminum rotary eyecups provide maximum ruggedness with minimal weight. The diopter adjustment was integrated in the central focusing wheel to provide comfortable ease of use. If you do not want to compromise on the quality of your binoculars and are looking for an extremely fair price-perfor-mance ratio, you will find it here. 

Rangefinder

GPO offers laser rangefinders designed and tested to meet the needs of users from all over the world for their observation and hunting needs. Our RANGEGUIDE 2800 laser rangefinder repre-sents the pinnacle of design, function and per-formance and offers superior light transmission, edge-to-edge sharpness, close focus and brilliant color reproduction. The RANGEGUIDE 2800 is unique in its elegant appearance, while the mag-nesium body provides maximum durability at mini-mal weight. To round off the premium features, we have integrated a Laser Rangefinder Engine with a range of 2800 meters, angle reading as well as temperature measurement.  In the development of our pocket-sized range-finder, the RANGETRACKER 1800, emphasis was placed on intuitive user-friendliness. It comes in 2 color variations and the integrated visual Target-Finder feature and SLOPE technology are com-bined with one of the fastest laser range finding systems on the market (3x per second). In addition, the RANGETRACKER™ 1800 is equip-ped with a state-of-the-art High Transmission LCD display with 6x20 optics that ensures you can see your target even in difficult weather and lighting conditions.All GPO rangefinder products offer the perfect, high-quality observation optics at an unbeatable price-performance ratio. 

Riflescopes

With a wide array of riflescope choices to fit your exact hunting and shooting needs, GPO offers everything you need to truly Enjoy Your Passion. We use only the highest-grade Aluminum alloys in our single-piece main tubes and combined with precision turrets for hunting or target shooting, you get precision tracking and repeatable shot placement every time. Flexible in practically every hunting situation and even in the most adverse light conditions, they offer excellentperformance data for transmission, field of vision and exit pupil. This is based on the use of HD lenses, advanced multi-layer coatings and optical calculations. In addition to the extremely fine luminous dot and fiber reticle, emphasis was placed on wide adjustment ranges and tool-free zeroing. With industry leading specifica-tions and tested performance to back it up, GPO SPECTRA™ riflescopes in any configuration from 4x up to 8x zoom ratios, will get the job done for you in all hunting and shooting conditions.

Red Dot Point

The SPECTRA Dot is designed to meet all your shooting needs. In the development of the SPECTRA Dot we implemented all relevant features like day and night settings, high efficiency power management with a battery runtime up to 50,000 hours, weaver and picatinny mount, and IPX 7 sealing. The compact and lightweight design makes the SPECTRA Dot your perfect choice for all fast aquisition targeting and fits on most rifles. The SPECTRA Dot is equiped with windage and elevation tactile click adjustment. The red dot brightness also enables the use of the SPECTRA Dot in bright light conditions.